Bright beginnings: How Zuri Baby Couture Started

By: zuribaby

September 20, 2021

Categories: Blog

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You're here! You don't know how happy I am that you have chosen Zuri Baby Couture for your baby's style needs. I'm Hershey Morgan, and this is my journey from being a mom who built a business from a small idea to being a global entrepreneur. I want to share how I began from the bottom, the challenges I encountered, and my inspirations.

Like many other entrepreneurs, I started on a different path in business before stumbling upon a great idea that would soon succeed. I was originally a GIA Pearl specialist and owned Zuri Wearable Art, which manufacture and design high-end couture jewelry and GIA certified South-sea pearls. We distribute to over 36 stores in Metro Manila, Singapore, and UAE. We attended trade shows in different countries, and we were getting good recognition for our one-of-a-kind avant-garde couture jewelry.

But big and welcome life changes also came my way when I got married in 2011; I had to move to Jakarta to build our family with my husband. I gave birth to our first baby girl the year after and being the fashion-fan mom that I am, I was so excited to dress her up. But she had little hair on her head even after a few months, and many people would often mistake her for a boy. So I looked around shopping malls for baby head accessories but found none that would suit the humid weather in Jakarta, and some of them caused allergies on my baby's sensitive skin.

I decided to do a DIY baby accessory out of frustration using hypoallergenic fabrics, an elastic band, and my scissors. To my surprise, it looked better than expected, so I paired her look with booties. But something was still missing. So I asked a factory to make matching booties in different prints and designs. It was okay—but not quite there yet.

Then I went to a nearby craft store and bought materials to create a shoe prototype. To be honest, I wasn't an expert. I have never designed shoes in my entire life! I did have some knowledge about designing shoes, jewelry, and clothing, but designing shoes is another world for me. But I soldiered on and created my first cardboard prototype, and it took us over 15 times, trial and error, and trips to the factory to finally finish the first perfect pair of shoes for my baby.

zuri - baby with headband

From a simple idea, it became the starting point of my business. First, I tried to get opinions about the shoes I made, and most of them were not favorable.

"No baby would want to wear shoes in hot weather! It would sell well in Europe or Alaska, though."

"Babies grow fast and practical moms will think those kinds of accessories are just a luxury. Nobody would want to spend for baby fashion!"

Despite the mixed opinions, I used them as guides in making our first product: it should be comfortable, breathable, and wearable in humid countries such as the Philippines, Indonesia, and Singapore. Other factors I figured in are affordability, beautiful design, and most of all, it should create an impact once the baby wears it.

This is what we ended up with, our very first Zuri Baby Couture booties, which I am very proud of until this day.

Zuri Baby Couture - booties

I went back to the Philippines on a business trip and brought my baby and nanny with me. I had a meeting with an online platform where I was planning to work with to handle our jewelry line distribution. Since my baby was with me, I showed them her outfit and offered to bundle my jewelry pieces with my baby products. At first, they were hesitant but eventually, they agreed.

Surprisingly, the first 30 minutes after the products were launched online, everything was a hit! Every minute a product is sold, and we get four hundred ninety-five (495) pre-orders on the first two (2) hours.

zuri baby couture - first ever booty

I felt so happy that the idea inspired by my baby became an instant success! From there, I was able to make it into a full-blown business. I took the leap of faith to say YES and committed to growing this brand just like I did with my jewelry lines.

It wasn't always easy because I experienced failures, delays, and losses in starting this business—but it only made me stronger.

Today, Zuri Baby Couture, the exclusive online Baby Brand, has succeeded all over Southeast Asia: the Philippines, Singapore, Malaysia, and Indonesia. And it's all because of you!

Thank you from the bottom of my heart!


Hershey Morgan
Founder/Zuri Baby Couture

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